The New Yorker has a humor piece on the current state of book marketing called Our Marketing Plan. My favorite line:
“We can send you a list of bookstores in your area once you fill out the My Local Bookstores list on your Author’s Questionnaire.”
I’ve never worked for a big publisher, but in the case of Unbridled Books, we have a marketing staff of four and publish 4-6 frontlist titles per season. If we were a daycare, that would be an awesome ratio. Turns out, it’s pretty awesome in publishing, too.